APM Monaco is a Maison founded in Monaco in 1982. From that origin comes the Chic of a certain way of being — natural elegance, understated, precise, effortless.
Fashion is our industry. APM Monaco created the fashion jewelry category. Collections that move at the pace of fashion, drawing from silhouettes, currents and creative expressions of the moment, carried with the craft of fine jewelry.
Smile is our signature. The spirit of the South of France: warm, sunny, direct. A genuine welcome, attention to every detail, the conviction that the experience matters as much as the piece itself.
Chic. Fashion. Smile. These values guide the creation, the making, the distribution, and every relationship the Maison builds with its teams and its clients.
It started with Ariane and her son Philippe, in Monaco, in 1982. Makers of gold and stone jewelry for some of Europe's most respected jewelers, they laid the foundations of a craftsmanship that would never leave the Maison.
In 2013, with thirty years of fine jewelry expertise behind them, APM Monaco opened its first boutiques. Every piece is still made by hand in our workshops, using the same techniques learned from the very beginning. Stones set one by one. Finishes inspected individually. A full 3-year warranty, because we know exactly what we make.
APM Monaco brings together the codes of fashion and the standards of fine jewelry, with the exigence of the craftsman.
Creation
The creative process of each jewelry collection starts months in advance and is led by Kika PRETTE. She and her creative team imagine a universe around a particular theme; always relevant to APM brand identity. The thought process is then materialized onto a mood board which is constantly in progress.
The entire creative team involved then must think in a direction that harmoniously marries craftsmanship and the “chic, fashion, smile”. The mood board is the inspiration for our designers, as they integrate the themes into their drawings of the handcrafted jewelry. It is also the inspiration for the artwork on our accessories, launched in store at the same time as the jewelry. Of course, it’s also the inspiration behind our campaigns, store displays, and any other content we create on and offline.
CRAFTSMANSHIP
APM Monaco is rooted in over four decades of manufacturing expertise, allowing us to craft our jewelry to meet the highest standards of fine craftsmanship. Our high-end silver jewelry is hand-crafted in our own production sites, with our dedicated teams supervising each step of the process.
Our jewerly is mostly made of zirconia or freshwater pearls, the pure sterling silver 925 we use is also mostly from recycled sources.
we have 500 boutiques globally. Each boutique's interior design embodies the APM Monaco lifestyle WITH the finest materials to craft a cozy and inviting atmosphere.
APM Monaco in-store experience revolves around the five senses embodying the Monegasque spirit and South of France lifestyle.
