APM Monaco is La Maison born in Monaco in 1982. From this origin comes our vision of chic: a natural, precise, and effortless elegance. A way of being, creating, and welcoming with simplicity and exacting standards.
Fashion is our industry. APM Monaco has opened a new path in the world of jewelry with fashion jewelry: collections that follow the rhythm of fashion, the silhouettes, the desires of the moment and the creative expressions of each season, while preserving the savoir-faire of fine jewelry.
Smile is our signature. It is the spirit of the South of France: warm, sunny, direct. A sincere welcome, attention paid to every detail, and the conviction that the experience matters as much as the piece itself.
CHIC. FASHION. SMILE. These values guide La Maison in everything it does: creation, production, distribution, boutiques, and every relationship with our teams, our clients and our community.
It all begins in Monaco, in 1982, with Ariane and her son Philippe Prette. Makers of gold jewelry and precious stones, they laid the foundations of a savoir-faire that still accompanies every APM Monaco creation today.
In 2013, after thirty years of expertise in fine jewelry production, Philippe Prette opened the first APM Monaco boutiques and gave birth to a new concept of fashion jewelry, guided by the artistic direction of his wife, Kika Prette. Together, they united fine jewelry expertise and a strong fashion vision, to create collections that are both contemporary and elegant.
La Maison then affirmed its own universe: fashion jewelry that is creative and accessible, driven by collections, inspired by fashion and sustained by the demands of savoir-faire.
Every piece is made by hand in our ateliers, with techniques passed down from the very beginning: stones set one by one, finishes individually controlled, and a constant exacting standard applied to every detail.
APM Monaco brings together the codes of fashion and jewelry with the standards of the artisan. A free, modern and sunny La Maison, creating jewelry to be worn, loved and lived.
Creation is led by Kika Prette, Artistic Director of APM Monaco. With her team, she imagines each collection as a complete story, built around a theme, an emotion, a season, always connected to the identity of La Maison.
Everything begins with a mood board. An image, a colour, a silhouette, a material, an intuition. Gradually, the universe takes shape. It becomes a creative direction, then a language: lines, volumes, details, associations that La Maison transforms into jewelry.
From this first vision, the collections are born. The accessories extend its spirit. The campaigns, the windows, the boutiques and the digital content tell its atmosphere. Every touchpoint comes from the same source, to create a coherent, sensitive and recognisable experience.
APM Monaco has always moved forward with this freedom: following the rhythm of fashion, exploring new forms, imagining pieces that are in the spirit of the times, without ever compromising the standards of fine jewelry.
What connects everything is a clear vision, carried by a precise craft and a creative energy: CHIC. FASHION. SMILE.
For over forty years, APM Monaco has mastered every stage of production. This integrated expertise is part of the story of La Maison and accompanies every creation, from the initial idea to the final piece.
Every piece is born in our ateliers, crafted by hand by our artisan jewellers. Stones are set one by one. Finishes are controlled at every stage. Every detail matters, because the standards of fine jewelry are at the heart of our savoir-faire.
This mastery allows us to create fashion, luminous and accessible pieces, without ever compromising on quality. Jewelry designed to be worn, loved and kept.
That is also why every APM Monaco piece benefits from our total warranty. Because we know what we make, and because trust is part of the APM experience.
APM Monaco has more than 450 boutiques around the world, each conceived as a universe of its own. More than a point of sale, the boutique is an experience: a way of entering the world of La Maison, feeling its style, its energy and the attention paid to every detail.
The materials, the light, the Mia fragrance, the collection's music, the welcome of the teams: every element contributes to creating a recognisable atmosphere. A chic, contemporary and warm space, where the spirit of Monaco meets the Mediterranean art de vivre.
Conceived as an immersive experience, the boutique celebrates the lifestyle of the South of France through the five senses. It extends the story of each collection, brings the jewelry to life and creates a direct connection with our clients.
Every APM Monaco boutique embodies the signature style of La Maison: a contemporary, sunny and accessible elegance, carried by the warmth of the welcome and the precision of the detail. Chic. Fashion. Smile.
